CLARIN ERIC Style Guide

 

1. Introduction

These guidelines outline the elements which make up the CLARIN house style. Visual consistency leads to improved recognisability of CLARIN, both on a general as well as national level.  

National nodes and individuals wishing to visually align their output with the CLARIN ERIC style, can find some basic guidelines below.

    If you have any questions regarding the CLARIN house style please contact communications@clarin.eu


    2. Editorial Cornerstones

    To achieve consistency across the network, please follow the following guidelines for written text: 

    • Spelling. CLARIN uses British English spelling. Note that verbs take the -ise ending (i.e. realise), and nouns should end in -our (i.e. behaviour) and -re (i.e. centre).
    • Punctuation. Use hyperlinks for additional information in online texts, not brackets or footnotes.
    • Plain English. We aim for simple, straightforward writing that avoids unnecessary complexity to ensure accessibility for a wide range of users.
      • As a general rule and for reasons of stylistic consistency, the standard usage of English in Britain and Ireland should be preferred (called ‘British English’). The first spelling given on the Oxford Dictionaries website should be followed.
      • For the spelling of CLARIN centres we use: X-centre (not X-Centre, X Centre or X centre)
    For the guidelines for the CLARIN Newsflash, please see this link.

     

    3. CLARIN Logo

    Please refer to the overview of logos for both the general and CLARIN centre logos to find a version in a suitable format and resolution.

    • The colour of the logo is always dark blue, if possible. Otherwise black or white is used.
    • The logo can be used with or without the subtitle. The subtitle reads “Common Language Resources and Technology Infrastructure”.​
    • The ‘Contribution to CLARIN’ logo can be used to put your contribution to CLARIN, such as web applications (e.g. processing tools & concordancers) and repositories and related pages (e.g. depositing) in the spotlight.​


    4. Typography

    The font to be used within the CLARIN identity is Source Sans (single typeface), both for online (web) and offline (print) use.

    When chances are high that the computer used for editing does not have Source Sans installed, 'Calibri' can be used as a replacement (e.g. in  MS Word and Powerpoint).

    The following table provides information on obtaining or embedding the font:

    Font Download

    Webfont embedding

    CSS

    Source Sans 3

    TTF

    <link href="https://fonts.googleapis.com/css?family=Source+Sans+3:400,400i,700,700i&amp;subset=latin-ext,vietnamese" rel="stylesheet">

    font-family: 'Source Sans 3', sans-serif;

     

    Please note: When you install the Source Sans font, it will only work with the computer you've installed it on. Custom fonts that you've installed on your computer may not display the same way on a different computer. If your document is to be used on such a computer, the font Calibri is to be used. Calibri ships with each version of Microsoft Office, since Office 2007.


    5. Colour Palette

    This palette should be used across all CLARIN communications.
     

    There are three core colours in CLARIN visual identity. CLARIN uses the three main colours: dark blue (logo colour), turquoise (secondary colour) and spring green (tertiary colour) (plus lighter shades for contrast, if desired):

     

    5.1. Definitions Of Main Colours

    •   HEX #07426E
      RGB 7, 66, 110
      CMYK 100 ,50 ,0 ,50
      Pantone PMS Reflex Blue
      Logo colour (Dark Blue) color-1
    •   HEX #39688B
      RGB 57, 104, 139
      CMYK 81, 51, 27, 11

      Dark Blue 80% color-1-80

    •   HEX #6A8EA8
      RGB 106, 142, 168
      CMYK 62, 34, 23, 6

      Dark Blue 60% color-1-60

    •   HEX #9CB3C5
      RGB 156, 179, 197
      CMYK 43, 22, 17, 2

      Dark Blue 40% color-1-40

    •   HEX #0080AA
      RGB 0, 128, 170
      CMYK 83, 35, 19, 4
      Pantone PMS 633
      Secondary colour (Turquoise Blue) color-2
    •   HEX #3399BB
      RGB 51, 153, 187
      CMYK 73, 26, 37, 2

      Secondary colour (Turquoise Blue) 80% color-2-80

    •   HEX #66B3CC
      RGB 102, 179, 204
      CMYK 60, 16, 31, 0

      Secondary colour (Turquoise Blue) 60% color-2-60

    •   HEX #99CCDD
      RGB 153, 204, 221
      CMYK 52, 0, 14, 0

      Secondary colour (Turquoise Blue) 40% color-2-40

    •   HEX #A2C037
      RGB 162, 192, 55
      CMYK 50, 0, 100, 0
      Pantone PMS 376
      Tertiary colour
      (Spring Green)
      color-3
    •   HEX #B5CD5F
      RGB 181, 205, 95
      CMYK 37, 2, 75, 0

      Tertiary colour (Spring Green) 80% color-3-80

    •   HEX #C7D987
      RGB 199, 217, 135
      CMYK 29, 1, 59, 0

      Tertiary colour (Spring Green) 60% color-3-60

    •   HEX #DAE6AF
      RGB 218, 230, 175
      CMYK 20, 0, 41, 0

      Tertiary colour (Spring Green) 40% color-3-40

     
     
     
     

    5.2. Definition Of Accent Colours

    A seafoam green and bright blue are recommended as accent colours, with the bright blue being used specifically for hyperlinks:

    •   HEX #9AC7C1
      RGB 154, 199, 193
      CMYK 23, 0, 3, 22
      Accent colour (Seafoam Green)
    •   HEX #0273CB
      RGB 2, 115, 203
      CMYK 99, 43, 0, 2
      Accent colour (Bright Blue; hyperlinks)

    RGB or HEX colours are used for display on a monitor or other screen, such as websites and PowerPoint presentations.

    The CMYK colour model is used in the printing process. Full-colour printing is preferred, but Pantone colours can be used instead.

    6. Tips for Image Use

    Where possible, the use of real images (i.e., photographs) is preferred. Select or edit images according to the orientation (landscape or portrait) of the space where they will be used.

    When choosing images make sure the text is easy to read (aim for a dark background without complex graphics).

    Try to use only good-quality images (file size can be an indication of this, anything with a very small file size is likely to be poor quality).

    Generally speaking landscape orientation will be easier to work with.

    Try to find more than one image that could work and experiment to see which has the desired outcome.

     
    IMPORTANT: Please ensure that any materials presented on your slides and/or posters (e.g., images, written works, audio material etc.) are not protected by copyright law. CLARIN refuses to publish any infringing content. Even if materials appear freely usable, ALWAYS check if obtaining permission and/or specific attribution is required before using material created by other people, even if you do not see a copyright notice on the material. If you copy, display, or distribute copyrighted material without permission, you may be violating copyright law.

    7. Resources

    Presentation Templates

    The CLARIN presentation templates for Microsoft Powerpoint (Source Sans and Calibri font) can be downloaded via the following links:

    CLARIN_16-9_Calibri.potx 

    Poster Templates

    The CLARIN poster templates (A1) for creation in Microsoft Powerpoint (Source Sans and Calibri font) can be downloaded via the following links:
     
     
     

    Guidelines for Presenting to a Laypersons Audience

    For some tips on how to create an accessible presentation to a layperson audience, please download:
     

    The 'Cheat Sheet'

    For a handy PDF overview outlining the basic guidelines featured on this page, please check:
     

    Related relevant information to this style guide can be found in: